The engineering, performance, and safety of tomorrow - Hallmark of the Mercedes-Benz "New Generation"
The Mercedes-Benz 300 SEL 6.3, One of the world's finest high-performance passenger cars.      An automobile for the discriminating driver accustomed to the finest. Few automobiles in the world can offer such luxury and performance.	Luxurious accommodations for five people; acceleration from 0 to 62 mph in 6.5 seconds.      This new, luxury Grand Touring car combines the superlative basic design of the Mercedes-Benz 300 SEL with the engine and transmission of the Mercedes-Benz 600 - a new automotive standard.	Its conservative styling conceals the fine performance of this remarkable sedan. Only when you drive the Mercedes-Benz 300 SEL 6.3 will you discover new dimensions in motoring never to be forgotten.

Sports car performance - the standing quarter mile in 14.25 seconds, with final speed of 97 mph - in a luxurious, superbly handling family sedan.

The combination of comfort and engineering is unique: air suspension with automatic level control, automatic transmission, power steering, dual-circuit power braking system with brake pressure control, disc brakes all around, brake disks with interior ventilation, air conditioning, and much more.      In dense city traffic or on the open road, the Mercedes-Benz 300 SEL 6.3 gives you unmatched control of any situation.

When necessary, its 300 horsepower engine, precision steering, and straight-stopping brakes provide acceleration and handling to evade potential traffic trouble.      Inside and out, it looks like any other Mercedes-Benz passenger car. Under the hood and in the numbers on the trunk lid lies the difference - the Mercedes-Benz 300 SEL 6.3

Mercedes-Benz cars are safe, reliable, comfortable, fast and lasting in value. The combination of these qualities makes Mercedes-Benz cars the superb vehicles they are.

SAFETY      Long before safety became a subject of public interest it was a matter of great concern to our engineers. Through intensive scientific research and testing they developed concepts of safety that let you drive in confidence and security.      Mercedes-Benz cars have led the way in safety. For years we have built cars with patented body construction.

And, of course, environmental safety; i.e. the driver is kept as comfortable as possible so that his reflexes are maintained at the highest level.      All these features - and more - make Mercedes-Benz cars safer.

The front and rear body sections of every Mercedes-Benz car are designed to yield on impact to absorb energy. The passenger compartment has strong roof pillars and is immensely rigid,      We have designed safety locks to prevent the doors from opening in a collision.      We have designed a safety steering system with a large, padded steering wheel hub. The safety steering system also incorporates an impact-absorbing device under the padded hub, an energy-absorbing steering column, and the whole steering mechanism placed well behind the front axle. That's not all.      Independent suspension at all four wheels ensures superb roadholding and steering control.      Dual-circuit power braking system with brake pressure regulator and ventilated brake discs on all four wheels.      Excellent acceleration, perfect all around vision; large windows; an instrument panel which yields on impact; padded sun visors; flexible window cranks and control knobs; firmly anchored seats; recessed door handles.

RELIABILITY      A reliable car is one which functions perfectly and operates without trouble over a long period of time.      Mercedes-Benz cars      are reliable.      Take a look at the chassis. Even continuous stresses caused by bad roads leave a Mercedes-Benz car free from squeaks and rattles. You may never notice this quality - but it will add to the life of your car. Seats, seat springing and door locks are subjected to exacting endurance tests. Every single part is checked on the test bench and during test drives. Each test corresponds to 250,000 miles of rough roads. After this, everything must work perfectly.      Then there is the electrical equipment. In a Mercedes-Benz each electrical unit (headlight, starter-motor, dashboard lighting, etc.) is separately grounded. Not the cheapest way - but the best.

A further example is the heating system. This unit was designed for extreme climates. It will keep you warm at arctic temperatures.      Even the cigarette lighter must always work properly; however old the car, or however heavy a smoker the driver may be.      All these details are designed with the same enthusiasm and care as the engine, axles, suspension and door panelling etc. It is the minor details which demonstrate just how reliable a Mercedes-Benz really is.      COMFORT      Comfortable driving is not enough. We make fatigue-free travel possible; we maintain your reflex capacities for you; we have created an anatomically correct sitting position; we have matched seating and wheel suspension to suit all speeds and road conditions.      Mercedes-Benz cars      are comfortable.      The interior is roomy - you have plenty of space, freedom of movement and maximum comfort, you can drive without feeling cramped.      Ultimate driving comfort demands exact coordination of vehicle suspension, seat springing, and seating position. To achieve optimum comfort we designed a tailor-made rear axle and air suspension front and rear. Tests showed that suspension must be neither too soft nor too hard.      And even on the roughest roads, the suspension must absorb the worst road shocks before they reach the occupants.      The driving position behind the steering wheel is anatomically correct. This becomes evident during a long trip.      Automatic level control adjusts the body to any loading. Road clearance is adjustable from the driver's seat.      Heating and ventilation are combined in a unique system of cool and warm air flow, which can be adjusted and regulated progressively over a wide range.      The grab-handles on the roof are within easy reach of the passengers.      The parcel tray between the two front seats, the glove compartment, the pockets in the front doors and the large, no-slip shelf all these details contribute towards comfort.      Test drive a Mercedes-Benz and you see what we mean; fatigue-free comfort.

SPEED      Quickness has long been considered a desirable quality in a car. If speed can be easily attained, it can be a positive safety asset. Our cars have always been responsive. Drive a Mercedes-Benz and see for yourself, the powerful acceleration, the effortless cruising speed and the reliable overtaking ability.      Mercedes-Benz cars      are spirited.      Absolute top speeds are merely theoretical. They are not designed to be used. Far more important is acceleration. For example, it is necessary to accelerate quickly from 40 mph to 60 mph in order to pass safely.      The Mercedes-Benz 6.3 liter engine, with its high torque and above-average reserves of power, shows its quality in the pinch.      With swift overtaking ability, you can safely take advantage of gaps denied to other drivers.      The chassis can cope with such demands, indeed, it is capable of far higher speeds. This makes driving a pleasure.      Mercedes-Benz cars do not give the illusion of speed by producing a lot of loud, tiring engine and chassis noise.      On the contrary: vibrations, road and wind noises, are hardly noticeable in a Mercedes-Benz.      This is why driving in a Mercedes-Benz is so pleasant and fatigue-free.      LASTING VALUE      A car is lasting in value if after being used for several years, it commands a high resale price. There is a good market for this type of used car.      Mercedes-Benz cars      are lasting in value.      Fashionable styling will always attract some prospective buyers.      But we only change our designs when the new model represents a significant step forward in technical achievement. There is always quite a time lapse between the introduction of one new series of models and the next.      Forward-looking designs, high quality materials, thorough production methods, careful checks, repeated tests, well-planned service: all these things help to retain the value of our cars. 15% of all our staff engaged in car production are inspectors. But they are not alone. Each of the components has to pass through innumerable automatic control points before assembly:      There are 3,900 Mercedes-Benz service stations in 164 countries throughout the world staffed by experienced technicians, many of whom have been to our factory for training. They give individual attention to your Mercedes-Benz car.